Would you like to donate to Goodwill? Wait I thought the $20 I spent today was good enough.

Nov 20, 2011
Dr. Contradicto

First off, Goodwill is awesome. My Goodwill finds consist of: a Motorola Docsis 3 cable Modem for $9. Wireless N routers for $7.  Nike, Saucony, Rockport, Doc Martins and Kenneth Cole shoes, in close to new condition, for under $10. Not to mention their 50% sales and 20% off monthly coupons. They even have an Ebay like auction site: www.shopgoodwill.com. I donate items myself to Goodwill as well. My personal “donation” to Goodwill , with items donated and items bought, topped over $600 in 2010. I know because I kept my receipts for taxes even though it didn’t help in my case.

What I’ve found recently is that at a few Goodwill stores, I’m purchasing $20+ worth of donated items, and the person at the cash register asks, “Would you like to make a donation to Goodwill?” I’m thinking to myself, I just purchased $20 worth of items they received free, and you still would like me to give you more money? I thought that my purchase was considered a “donation” since Goodwill is a nonprofit 501(c)(3) organization. $20 for me is a considerable one time donation. Not to mention the $600+  yearly donation total. I can tell you, no other organization gets that much from me in charitable donations besides the US Government.

I know the person at the register has been pressured from management to ask, with the idea that if they ask everyone, even for a dollar more, they can increase total revenue. Let’s take a moment to reflect on the revenue brought in by Goodwill

Revenue Sources

  • Retail sales: $2.69 billion
  • Industrial and service contract work: $632 million
  • Individual/corporate/foundation support for mission services: $592 million
  • Government support for mission services: $444 million
  • Other revenue: $37 million

Grand Total of $4.395 Billion gross revenue in 2010.

I think they’re doing pretty well.

Dr. Contradicto’s Diagnosis: Give Even More Syndrome (GEMS).



To be fair Goodwill is a charitable organization and they do offer a lot of help to those in need. Here are the results from 2010 for Goodwill:

Our [Goodwill] Results for 2010

  • People served through employment and training programs: More than 2.4 million
  • Workforce development services provided: 20.1 million
  • People who earned a job with Goodwill’s help : Over 170,000
  • Estimated total earnings of people who earned a job with Goodwill’s help: Over $2.7 billion
  • Personal and family support services provided: 7.5 million
  • Total revenue generated by Goodwill organizations: $4 billion
  • Total revenue spent directly on programs: 84 percent
  • Total number of donors (includes repeat donations): 74 million
  • Total number of retail stores: Over 2,500 and an online auction site, www.shopgoodwill.com

Revenue and results from: www.goodwill.org/about-us/our-mission. To donate monetarily to Goodwill visit: https://eservices.goodwill.org/donate/index.cfm



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